Tile Name Description
Page Welcoming Statement

Course Story Boards, Text book and Resources File First Idea Canvas
File Polyflip-Model-Canvas
File Module 1 - Story Board
File Module 2 -Story Board
File Module 3 - Story Board
File Module 4 - Story Board
File Text Book
Module 1: Digital Marketing Context Page Module 1 guidelines

Dear Student,
  • Module 1 introduces the digital marketing context, consisting of 11 lessons divided between online, hybrid, and face-to-face sessions. 
  • You are expected to complete the module in 16 hours.
URL Module 1 Quiz

This Kahoot quiz reviews students' understanding of Module 1 material in an interactive way during a face-to-face lesson

This Kahoot is public. 


For the instructor: click on Module 1 quiz to start the kahoot

To join the game:  On your own device (PC , Tablet or Mobile Phone), Go to https://kahoot.it/ ; , enter the game code shown on the screen, and enter your nickname to join


Take These Kahoot Quizzes About Recycling To See How Much You Know
Module 2: Digital Media channels and SEO Page Module 2 guidelines

Dear Student,
  • In Module 2, you will explore digital media channels and SEO in depth. This module is structured across 12 lessons, combining online, hybrid, and face-to-face sessions to provide a comprehensive learning experience. 
  • You are expected to complete the module within 17 hours. 
  • Each lesson is designed to build your understanding and practical skills in digital marketing strategies, ensuring you gain a solid foundation in both digital media and search engine optimization.
Module 3: Content Marketing & Social Media Page Module 3 guidelines

Dear Student, 

  • Module 3 focuses on understanding and leveraging content marketing and social media to enhance a business's online presence, engage with audiences, and drive conversions. 
  • You are expected to complete this module in 8 hours.
  • This module aims to provide you with the knowledge and skills needed to create effective content strategies, utilize various social media platforms, and measure the impact of their efforts.
Module 4: Web Analytics Page Module 4 guidelines




Dear Student, 

  • In Module 4, you are typically expected to learn a variety of skills and concepts that are essential for analyzing and interpreting data related to website performance.

  • You are expected to complete this module in 6 hours.