Topic outline

  • Entrepreneurship

    entrepreneurship
    Welcome to Entrepreneurship Course

    This course concentrates on the process of starting a new business. Students will learn the main concepts of entrepreneurship, how to identify, assess and develop a startup business model for individual or for team as well as how to find, evaluate business opportunities.

    Please check the course outline page for more details

  • Weeks 1-2: Introduction to Entrepreneurship

    Topics to be covered

    • Define the main concepts of the entrepreneurship - W1

    • What Is Entrepreneurship\career opportunities - W1

    • What Makes Someone an Entrepreneur - W1

    • Why Become an Entrepreneur - W1

    • Design thinking\Ideation – W2 process/(Methods: 1- Interests and skills, 2- SCAMPER)

    Methods & strategies

    • Accumulative Participation Mark throughout the entire course and Attendance


  • Weeks 3-4: Opportunity Hunting and Team Building

    Topics to be covered

    • Elimination and electing process/ Opportunity assessment - W3
    • Decisions-W3
    • Go It Alone or Team Up/Risks – W3
    • Team building, Communication Skills and Presentation Skills – W4

    Methods & Strategies

    • Submitted concept of Idea and names of team/individual



  • Weeks 5-6: Business Model Generation

    Topics to be covered

    • Market Needs Assessment - W5
    • Business Modeling and Validation – W5, 6
    • Workshop with domain specialists @1 - W6

  • Weeks 7-8: Business and Financial Modeling

    Topics to be covered

    • Business Modeling and Validation Cont.… – W7
    • Product Market Fit/Risks – W 7
    • Workshop with domain specialists @2 - W8

  • Weeks 9-10: Finalizing your business and financial models

    Topics to be covered

    • Financial Modeling – W9
    • Internet trend technologies – W10 
    • Marketing Strategy W10
    • Workshop with domain specialists @3  - W10

    Methods & Strategies

    • Submitted BMC and Financial Model

  • Weeks 11-12: Marketing strategy

    Topics to be covered

    • Marketing Strategy Cont.…-W11
    • Digital Marketing – W12
    • Workshop with domain specialists @3  - W12

    Methods & Strategies

    • Submitted Marketing Strategy

  • Weeks 13-14: Sources of Financing and legal entity

    Topics to be covered

    • Sources of Financing and capital estimation/Network building
    • Legal Aspects – W13
    • Pitch Deck building and Pitching Skills- W14

    Methods & Strategies

    • Assignment about Sources of funding
    • Submitted Pitch Deck

  • Week 15: Final Pitch and Evaluation

    Topics to be covered

    • Pitching- W15
    • Final Evaluation- W15

    Methods & Strategies

    • Final Presentation and Evaluation