Digital Marketing vs. Traditional Marketing

Marketing: The process of exploring, creating, and delivering value to meet the needs of a target market.

Digital marketing: Achieving marketing objectives through applying digital media, data and technology.

Accordingly, marketing:

  • Must define a target audience, a message, and channels to reach the target audience
  • Utilizes several channels to reach the target groups
  • Is expected to create sales opportunities and lead to cash flow
  • Fulfills strategic goals of the organization


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