What is marketing strategy?

Marketing strategy 

 is how the marketing function organizes its activities to achieve profitable growth in sales at a marketing mix level.

A digital marketing strategy 


provides consistent direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business objectives.

  • The digital marketing strategy defines:
  • How to achieve the intended objectives
  • How to use the different digital marketing channels
  • How to integrate different digital marketing channels


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