PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)

Key features of digital marketing strategy

• Be aligned with business and marketing strategy.

• Use clear objectives for business and brand development and the online contribution of leads and sales for the internet or other digital channels.

• Be consistent with the types of customers who use and can be effectively reached through the channel.

• Define a compelling, differential value proposition for the channel, which must be effectively communicated to customers.

• Specify the mix of online and offline communication tools used to attract visitors to the company website, or interact with the brand through other digital media such as email or mobile.

• Support the customer journey through the buying process as they select and purchase products using the digital channel in combination with other channels.

• Manage the online customer lifecycle through the stages of attracting visitors to the website, converting them into customers, and retention and growth.