PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements
Characteristics of Digital Media 1
Characteristics of Digital Media
- From push to pull:
- Push media: Communications are broadcast from an advertiser to consumers of the message, who are passive recipients.
- Pull media and inbound marketing: The consumer is proactive in actively seeking out a solution and interactions with brands and is attracted through content, search and social media marketing.
- Interactive dialogues
- From one-to-many to one-to-some and one-to-one
- Mass customization: The creation of tailored marketing messages or products for individual customers or groups of customers, typically using technology to retain the economies of scale and the capacity of mass marketing or production.
- Personalization: Digital experience personalization is the dynamic serving of customized content, product or promotional offer recommendations to website visitors or app users based on their characteristics and intent behavior to support conversion and long-term engagement goals.
- Push media: Communications are broadcast from an advertiser to consumers of the message, who are passive recipients.
- Pull media and inbound marketing: The consumer is proactive in actively seeking out a solution and interactions with brands and is attracted through content, search and social media marketing.
- Mass customization: The creation of tailored marketing messages or products for individual customers or groups of customers, typically using technology to retain the economies of scale and the capacity of mass marketing or production.
- Personalization: Digital experience personalization is the dynamic serving of customized content, product or promotional offer recommendations to website visitors or app users based on their characteristics and intent behavior to support conversion and long-term engagement goals.