Terminology for measuring digital campaigns
Terminology
for measuring digital campaigns
Step
0: Volume measures including
impressions, clicks, visitor sessions and unique visitors.
Step1:
Quality measures including conversion rates to action and bounce rates.
Step
2: Media cost measures including cost per click and cost per thousand.
Step3:
Acquisition cost measures including cost per action or acquisition.
Step4:
Return on investment (ROI) or value measures.
Step5:
Branding measures.
Step6:
Lifetime value-based ROI measures
