PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
متطلبات الإكمال
Examples of digital campaign goals 1
Examples of digital campaign goals
- Audience
or traffic-building goals
- achieve
100,000 unique visitors or 200,000 visitor sessions within one year;
- deliver
20,000 online sales at an average order value of £50 and a cost per acquisition
of £10;
- achieve
10 per cent ‘share of searches’ within a market.
- Conversion
or interaction goals
- encourage
trial (for example, achieve 10 per cent conversion of new unique visitors to
registration or downloads of a music service such as Apple Music or Spotify);
- build
in-house permission-based list (increase email database by 10,000 during year
through data capture activities);
- encourage
engagement with content (conversion of 20 per cent of new unique visitors to
product information area);
- persuade
customer to purchase (conversion of 5 per cent of unique new visitors);
encourage further purchases (conversion of 30 per cent of first-time buyers to
repeat purchasers within a six-month period).
- Audience or traffic-building goals
- achieve 100,000 unique visitors or 200,000 visitor sessions within one year;
- deliver 20,000 online sales at an average order value of £50 and a cost per acquisition of £10;
- achieve 10 per cent ‘share of searches’ within a market.
- encourage trial (for example, achieve 10 per cent conversion of new unique visitors to registration or downloads of a music service such as Apple Music or Spotify);
- build in-house permission-based list (increase email database by 10,000 during year through data capture activities);
- encourage engagement with content (conversion of 20 per cent of new unique visitors to product information area);
- persuade customer to purchase (conversion of 5 per cent of unique new visitors); encourage further purchases (conversion of 30 per cent of first-time buyers to repeat purchasers within a six-month period).