Examples of digital campaign goals 2

Examples of digital campaign goals

  • Third-party site reach and branding goals
    • Reach a targeted audience of 500,000 during the campaign;
    • Create awareness of a product or favorability towards a brand (measured through brand research of brand awareness, brand favorability or purchase intent through
  • Multichannel marketing goals
    • Achieve 20 per cent of sales received in the call center as a result of website visits;
    • Achieve 20 per cent of online sales in response to offline adverts;
    • Increase average amount spent in-store for every active site visitor from £3 to £4;
    • Reduce contact center phone enquiries by 15 per cent by providing online customer services.

لقد أكملت 0% من الدرس
0%