PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements
Online Response Mechanism
Online Response Mechanism
- Home
page
- In
the majority of cases, investment in online media will be wasted if visitors
are driven from the media site to the home page of the destination website.
- In the majority of cases, investment in online media will be wasted if visitors are driven from the media site to the home page of the destination website.
- Microsite/landing
page
- Landing
page An entrance page to the site when a user clicks on an ad or other form of
link from a referring site. It can be a home page but more typically, and
desirably, a landing page is a page with the messaging focused on the offer.
This will maximize conversion rates and brand favorability.
- A
focused landing page or specially created microsite can more effectively
convert visitors to the action to help gain a return on the online campaign
investment.
- Landing page An entrance page to the site when a user clicks on an ad or other form of link from a referring site. It can be a home page but more typically, and desirably, a landing page is a page with the messaging focused on the offer. This will maximize conversion rates and brand favorability.
- A focused landing page or specially created microsite can more effectively convert visitors to the action to help gain a return on the online campaign investment.