PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
متطلبات الإكمال
Step 4 Big idea, offer, message development and creative 1
Step 4 Big idea, offer, message development and creative
- Campaign
big idea elements:
- Concept
– An original, relatable idea to engage the audience
- Creative
– Distinctive creative such as a strapline, visuals or hashtag is needed for
cut-through.
- Viral
element – Shareable via word-of-mouth or social media amplification.
- Brand
alignment – The concept and creative must be on-brand to fit in with brand
perception.
- Brand
value messages – In addition to prompting brand awareness and recall, other
brand metrics such as brand familiarity, favourability and purchase intent may
be incorporated.
- Concept – An original, relatable idea to engage the audience
- Creative – Distinctive creative such as a strapline, visuals or hashtag is needed for cut-through.
- Viral element – Shareable via word-of-mouth or social media amplification.
- Brand alignment – The concept and creative must be on-brand to fit in with brand perception.
- Brand value messages – In addition to prompting brand awareness and recall, other brand metrics such as brand familiarity, favourability and purchase intent may be incorporated.