PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements
Level of investment in digital media techniques in comparison to offline promotion
Level of investment in digital media techniques in comparison to offline promotion
- Balance
must be struck between online and offline communications techniques based on
the strengths and weaknesses of the different media options.
- Econometric
modelling:
- A
quantitative technique to evaluate the past influence or predict the
future influence on a dependent variable
(typically sales in a marketing context) of independent variables, which may
include product, price, promotions, and the level and mix of media investments.
- A quantitative technique to evaluate the past influence or predict the future influence on a dependent variable (typically sales in a marketing context) of independent variables, which may include product, price, promotions, and the level and mix of media investments.
