PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements
Level of investment in digital assets
Level of investment in digital assets
- The
digital assets are the creative that support a campaign. They include:
- Display
ad or affiliate marketing creative such as banners and skyscrapers;
- Microsites;
- Email
templates;
- Video,
audio and other interactive media, games or screensavers, which form campaign
landing pages or microsites.
- As
with traditional media, there is a tension between spend on the advertising
creative and the media space purchased to run the executions.
- Display ad or affiliate marketing creative such as banners and skyscrapers;
- Microsites;
- Email templates;
- Video, audio and other interactive media, games or screensavers, which form campaign landing pages or microsites.