PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements
Measurement of display effectiveness 2
- Website
auditors:
- Auditors
accurately measure the usage of different sites in terms of the number of ad
impressions and clickthrough rates.
- Effective
frequency:
- The
number of exposures of ad impressions (frequency) required for an advertisement
to become effective.
- Click-through:
- A
user clicks on a text or image-based call-to action/ hyperlink on a website or
mobile app, which directs them to a page that contains further information.
- View-through:
- Indicates
when a user views an ad and subsequently visits a website.
- Auditors accurately measure the usage of different sites in terms of the number of ad impressions and clickthrough rates.
- The number of exposures of ad impressions (frequency) required for an advertisement to become effective.
- A user clicks on a text or image-based call-to action/ hyperlink on a website or mobile app, which directs them to a page that contains further information.
- Indicates when a user views an ad and subsequently visits a website.