Content creation using the AIDA methodology

o    The AIDA methodology makes the message customer-centric

o    If the user perceives the value of the content, he will feel compelled to contribute by responding to the requested action.

o    Publication must consist of several parts

·       A – Draw Attention (10% of the message)

·       I – Create Interest (60% of the message)

·       D – Awake Desire (20% of the message)

·       A – Lead to Action (10% of the message)

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