PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements

Social Media Marketing
Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so having a presence on social is a good way to connect with both current and potential customers alike.
No matter your industry, social media is an effective way to reach your target audience, strengthen your brand, establish a loyal customer base and increase your revenue. In this guide, we detail everything you need to know about social media marketing, including what it is, how it works, the best strategies and how to implement it.
o Source : https://www.forbes.com/advisor/business/social-media-marketing/