Budgeting

• Buying method CPC or CPM
• CPC = cost per click
• CPM = cost per mille = cost per 1000 impressions
• No fixed prices. Bases on the same principles as in Google Ads: the best quality, the lowest CPC. 
• Location, timing, business and goal effect, too. ”The only true answer is: It depends.” See examples
• Instagram: female and 18-34 yo targeted campaigning more expensive than to other target groups.
• You can choose either total budget or daily budget. Even when choosing total budget you can set the maximum daily spend.
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