Why web analytics are important 1

  • Web analytics helps make web asset decisions by providing tangible data. It can be used as a business statistic to promote products to customers most likely to buy them and determine which things a client will buy. This can increase the company's revenues, earnings, profitability, and ROI by improving the revenue-to-marketing expense ratio.
  • Customize the website for returning visitors or customers to improve their brand and website experiences and win their loyalty
  • Find out how likely it is that a specific consumer will buy a product again after having bought it before.
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