What is the need to have a digital marketing strategy?

What is the need to have a digital marketing strategy?

  • Analyze internally with a digital focus what the company has been doing.
  • Analyze externally what is conditioning or can drive the company.
  • Defining the strategic objectives for action in the digital area.
  • Indicate which segments will be the target of digital marketing actions.
  • Determine the value proposal for the segments and how it contributes to differentiation.
  • Adjust the role of relational marketing leveraged on digital.
  • To define, in terms of digital marketing mix, the main implications.

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