Tile: Module 1: Digital Marketing Context | PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)

Module 1: Digital Marketing Context

Select activity Module 1 guidelines
Module 1 guidelines

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Dear Student,

Module 1 introduces the digital marketing context, consisting of 11 lessons divided between online, hybrid, and face-to-face sessions.
You are expected to complete the module in 16 hours.
Select activity Lesson 1: Introduction to Digial Markeing Trial Only (Online) [Estimated Time: 1.5 Hours]

Lesson 1: Introduction to Digial Markeing Trial Only (Online) [Estimated Time: 1.5 Hours]

Students must

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Select activity Assingnment 2 of Lesson 1

Assingnment 2 of Lesson 1

After reading the provided articles, write a short essay (450-600) word about the advantages and disadvantages of digital marketing in the Palestinian market context.

You should upload your essay within one week of the announcement
Select activity Lesson 2: Digital Marketing vs. Traditional Marketing (F2F) [Estimated Time: 1.5 Hours]

Lesson 2: Digital Marketing vs. Traditional Marketing (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 3: The 7Ps (online/F2F) [Estimated Time: 1.5 Hours]

Lesson 3: The 7Ps (online/F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 4: Digital Marketing Mix (7Ds) (F2F) [Estimated Time: 1.5 Hours]

Lesson 4: Digital Marketing Mix (7Ds) (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 5: RACE digital marketing framework (online) [Estimated Time: 1.5 Hours]

Lesson 5: RACE digital marketing framework (online) [Estimated Time: 1.5 Hours]

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Select activity Lesson 6: Goals of digital marketing (F2F) [Estimated Time: 1.5 Hours]

Lesson 6: Goals of digital marketing (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 7: Value Proposition (online/F2F) [Estimated Time: 1.5 Hours]

Lesson 7: Value Proposition (online/F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 8: Evaluate digital marketing performance (F2F) [Estimated Time: 1.5 Hours]

Lesson 8: Evaluate digital marketing performance (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 9: Competition analysis(F2F) [Estimated Time: 1.5 Hours]

Lesson 9: Competition analysis(F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 10: Analyse intermediaries, influencers, and online partners (F2F) [Estimated Time: 1.5 Hours]

Lesson 10: Analyse intermediaries, influencers, and online partners (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 11: Define digital marketing strategy (F2F) [Estimated Time: 1 Hour]

Lesson 11: Define digital marketing strategy (F2F) [Estimated Time: 1 Hour]

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Select activity Students feedback on module 1

Students feedback on module 1

Dear Student,

We hope you are finding the first module engaging and informative. As we strive to continuously improve the quality of our course materials, we highly value your feedback on the content of this initial module.

Your insights and suggestions are crucial for us to understand what aspects are working well and where there might be room for improvement. By sharing your thoughts, you will directly contribute to enhancing the learning experience for yourself and your peers.

Please take a moment to provide your feedback. Rest assured, including your student ID. This ensures your privacy and encourages honest and open communication. We will carefully analyze your input to make necessary adjustments and ensure that the content meets your learning needs more effectively.
Select activity Module 1 Quiz

Module 1 Quiz

Students must

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This Kahoot quiz reviews students' understanding of Module 1 material in an interactive way during a face-to-face lesson
This Kahoot is public.

For the instructor: click on Module 1 quiz to start the kahoot
To join the game: On your own device (PC , Tablet or Mobile Phone), Go to https://kahoot.it/ ; , enter the game code shown on the screen, and enter your nickname to join

Module 1: Digital Marketing Context

Dear Student,

Module 1 introduces the digital marketing context, consisting of 11 lessons divided between online, hybrid, and face-to-face sessions. You are expected to complete the module in 16 hours.

After reading the provided articles, write a short essay (450-600) word about the advantages and disadvantages of digital marketing in the Palestinian market context.You should upload your essay within one week of the announcement

Dear Student,

We hope you are finding the first module engaging and informative. As we strive to continuously improve the quality of our course materials, we highly value your feedback on the content of this initial module.

Your insights and suggestions are crucial for us to understand what aspects are working well and where there might be room for improvement. By sharing your thoughts, you will directly contribute to enhancing the learning experience for yourself and your peers.

Please take a moment to provide your feedback. Rest assured, including your student ID. This ensures your privacy and encourages honest and open communication. We will carefully analyze your input to make necessary adjustments and ensure that the content meets your learning needs more effectively.

This Kahoot quiz reviews students' understanding of Module 1 material in an interactive way during a face-to-face lesson

This Kahoot is public.

For the instructor: click on Module 1 quiz to start the kahoot

To join the game: On your own device (PC , Tablet or Mobile Phone), Go to https://kahoot.it/ ; , enter the game code shown on the screen, and enter your nickname to join

Module 1 introduces the digital marketing context, consisting of 11 lessons divided between online, hybrid, and face-to-face sessions.
You are expected to complete the module in 16 hours.

After reading the provided articles, write a short essay (450-600) word about the advantages and disadvantages of digital marketing in the Palestinian market context.

You should upload your essay within one week of the announcement