What is the need to have a digital marketing strategy?
What
is the need to have a digital marketing strategy?
- Analyze
internally with a digital focus what the company has been doing.
- Analyze
externally what is conditioning or can drive the company.
- Defining
the strategic objectives for action in the digital area.
- Indicate
which segments will be the target of digital marketing actions.
- Determine
the value proposal for the segments and how it contributes to differentiation.
- Adjust
the role of relational marketing leveraged on digital.
- To
define, in terms of digital marketing mix, the main implications.
