Analyse the current customers and potential customers

Analyse the current customers and potential customers

  • Who are the customers?
  • What is their level of loyalty?
  • Which channels are used to interact with the company?
  • Analyze the customer portfolio
  • Classify the customers
  • Satisfaction surveys
  • Using digital tools to conduct market research
    • Who buys
    • What is being bought
    • Where they buy
    • When we buy
    • Why we buy
    • How we buy

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