PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)

• Online communications techniques using paid, owned and earned media to achieve goals of brand awareness, familiarity and favorability, and to influence purchase intent by encouraging users of digital media to visit a website or mobile app to engage with the brand or product, and ultimately to purchase online or offline through traditional media channels such as by phone or in-store.

 

• The six main channels include search engine marketing, social media marketing, email marketing, display advertising, public relations and partner marketing.

• Referrer or referring site:

• The source of a visitor to a site delivered via a digital media channel, typically from a click-through on an ad placement on a specific site or an advertising platform, e.g. from Facebook, Google or LinkedIn, or an ad or affiliate network.