PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements
Integrated marketing
Integrated
marketing is:
- A
planned approach to achieve communications goals by delivering consistent,
coherent messaging, creative and branding to audiences across different
channels and media placements.
- Creative treatments and interactivity should be
designed to take advantage of specific channels such as social networks, email
or websites to make them more effective.
- A planned approach to achieve communications goals by delivering consistent, coherent messaging, creative and branding to audiences across different channels and media placements.
- Creative treatments and interactivity should be designed to take advantage of specific channels such as social networks, email or websites to make them more effective.