Digital display advertising 1

  • Ad serving: 
The term for displaying an advertisement on a website. Often the advertisement will be served from a web server different from the site on which it is placed.

  • Destination website: 
Site typically owned by a retailer or manufacturer brand, which users are encouraged to click through to.

  • Microsite: 
A small-scale destination site reached on clickthrough that is part of the media owner’s site.


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