Digital display advertising 2

  • Display advertising is purchased for a specific period. It may be purchased for the ad to be served on:
         1. The run-of-site (the entire site);
         2. A section of site;
         3. According to keywords entered on a search engine.

  • A major change in online advertising is through the use of new programmatic ad buying techniques, based on demand-side platforms (DSPs) , which use an approach called real-time bidding (RTB) .


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