PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
متطلبات الإكمال
Measurement of display effectiveness 1
- Page
and ad impressions:
- One
page impression occurs when a member of the audience views a web page.
- One
ad impression occurs when a person views an advertisement placed on the web
page.
- Reach:
- Reach
defines the number of unique individuals who view an advertisement.
- Cost-per-thousand
(CPM):
- The
cost of placing an ad viewed by 1,000 people.
- Interaction
rate (IR):
- The
proportion of ad viewers who interact with an online ad through rolling over
it. Some will be involuntary depending on where the ad is placed on the screen,
so it is highly dependent on placement.
- One page impression occurs when a member of the audience views a web page.
- One ad impression occurs when a person views an advertisement placed on the web page.
- Reach defines the number of unique individuals who view an advertisement.
- The cost of placing an ad viewed by 1,000 people.
- The proportion of ad viewers who interact with an online ad through rolling over it. Some will be involuntary depending on where the ad is placed on the screen, so it is highly dependent on placement.