PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)
Completion requirements

In Class Activity + Rubric
In groups, develop a simplified content marketing strategy for a fictional company, including a basic buyer persona and two content ideas that follow the 80/20 rule. Each group will present their ideas to the class in a brief 5-minute presentation.
Note:
The following Rubric will be used as criteria for the assignment assessment.