Why web analytics are important 2

  • Monitor the money customers (or specific groups of customers) spend to guide future strategies for sales (e.g., upsells or cross-sells) or promotions.
  • Observe the geographic regions from where the most and least number of customers visit and purchase specific products and use this information to guide location-specific sales or promotional strategies.
  • Predict which products customers are most and least likely to buy in the future and present them with recommendations most likely to yield a sale.
  • Track search queries that generate the maximum traffic to the site and use the data to create and optimize site content using search engine optimization (SEO) strategies.
  • Analyze the top referral sources to invest in advertising on the appropriate social media sites and optimize ad spend and ROI.
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