Goals of digital marketing

Digital marketing can be used to support the following aims:


  • Identifying:  
Digital interactions give a source of customer insight and a channel for marketing research to determine customers’ needs and wants.


  • Anticipating:
Using insight gained online, digital media provide a way to target communications in line with audience needs.


  • Satisfying

A key success factor within digital marketing is achieving customer satisfaction through digital channels, which raises questions about the quality of customer experience


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