Direct-to-consumer communications and e-commerce

  • Digital business or electronic business (e-business):
Electronically mediated information exchanges, both within an organization and with external stakeholders support the range of business processes.


  • Electronic commerce (e-commerce):
All financial and informational electronically mediated exchanges between an organization and its external stakeholders.


  • Sell-side e-commerce:
E-commerce transactions between a supplier organization and its customers.


  • Buy-side e-commerce:
E-commerce transactions between a purchasing organization and its suppliers.


  • Social commerce:
A subset of e-commerce that encourages participation and interaction of customers in rating, selecting and buying products through group buying. This participation can occur on an e-commerce site or on third-party sites.


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