| Module 1: Digital Marketing Context |
Lesson 1: Introduction to Digial Markeing Trial Only (Online) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 2: Digital Marketing vs. Traditional Marketing (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 3: The 7Ps (online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 4: Digital Marketing Mix (7Ds) (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 5: RACE digital marketing framework (online) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 6: Goals of digital marketing (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 7: Value Proposition (online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 8: Evaluate digital marketing performance (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 9: Competition analysis(F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 10: Analyse intermediaries, influencers, and online partners (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 1: Digital Marketing Context |
Lesson 11: Define digital marketing strategy (F2F) [Estimated Time: 1 Hour] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 1: Paid, owned, earned media (online) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 2: Digital Media Channels (F2F) [Estimated Time: 1 Hour] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 3: Characteristics of Digital Media (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 4: Traditional Marketing vs. Digital Marketing (Online) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 5: Planning an Integrated Campaign (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 6: Step 2 Campaign insight (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 7: Step 6 Integration into overall media schedule or plan (Online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 8: Search engine marketing (SEM) (Online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 9: Stages involved in producing a search engine listing for the natural listings (Online/F2F)) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 10: Digital Public Relations (Online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 11: Digital display advertising 2 (F2F) [Estimated Time: 1 Hour] |
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No deadline |
| Module 2: Digital Media channels and SEO |
Lesson 12: Behavioral ad targeting process (chaffy) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 3: Content Marketing & Social Media |
Lesson 1: Inbound Marketing & Content Marketing (Online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 3: Content Marketing & Social Media |
Lesson 2: Content Marketing/Blog (F2F) [Estimated Time: 1 Hour] |
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No deadline |
| Module 3: Content Marketing & Social Media |
Lesson 3: Content Creation Using the AIDA (Online/F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 3: Content Marketing & Social Media |
Lesson 4: Criteria for an effective Content Marketing Title [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 3: Content Marketing & Social Media |
Lesson 5: Social Media Marketing [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 3: Content Marketing & Social Media |
Lesson 6: Social media campagins (F2F) [Estimated Time: 1 Hour] |
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No deadline |
| Module 4: Web Analytics |
Lesson 1: What is web analytics? (Online) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 4: Web Analytics |
Lesson 2: Google Analytics Dashboard (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 4: Web Analytics |
Lesson 3: Metrics (Online) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 4: Web Analytics |
Lesson 4: Measuring Key goal performance measures (F2F) [Estimated Time: 1.5 Hours] |
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No deadline |
| Module 4: Web Analytics |
Lesson 5: Field Training |
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No deadline |
