المساق: PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)، Tile: Module 2: Digital Media channels and SEO

Module 2: Digital Media channels and SEO

إختر النشاط Module 2 guidelines
Module 2 guidelines

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Dear Student,

In Module 2, you will explore digital media channels and SEO in depth. This module is structured across 12 lessons, combining online, hybrid, and face-to-face sessions to provide a comprehensive learning experience.
You are expected to complete the module within 17 hours.
Each lesson is designed to build your understanding and practical skills in digital marketing strategies, ensuring you gain a solid foundation in both digital media and search engine optimization.
إختر النشاط Lesson 1: Paid, owned, earned media (online) [Estimated Time: 1.5 Hours]

Lesson 1: Paid, owned, earned media (online) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 2: Digital Media Channels (F2F) [Estimated Time: 1 Hour]

Lesson 2: Digital Media Channels (F2F) [Estimated Time: 1 Hour]

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إختر النشاط Lesson 3: Characteristics of Digital Media (F2F) [Estimated Time: 1.5 Hours]

Lesson 3: Characteristics of Digital Media (F2F) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 4: Traditional Marketing vs. Digital Marketing (Online) [Estimated Time: 1.5 Hours]

Lesson 4: Traditional Marketing vs. Digital Marketing (Online) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 5: Planning an Integrated Campaign (F2F) [Estimated Time: 1.5 Hours]

Lesson 5: Planning an Integrated Campaign (F2F) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 6: Step 2 Campaign insight (F2F) [Estimated Time: 1.5 Hours]

Lesson 6: Step 2 Campaign insight (F2F) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 7: Step 6 Integration into overall media schedule or plan (Online/F2F) [Estimated Time: 1.5 Hours]

Lesson 7: Step 6 Integration into overall media schedule or plan (Online/F2F) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 8: Search engine marketing (SEM) (Online/F2F) [Estimated Time: 1.5 Hours]

Lesson 8: Search engine marketing (SEM) (Online/F2F) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 9: Stages involved in producing a search engine listing for the natural listings (Online/F2F)) [Estimated Time: 1.5 Hours]

Lesson 9: Stages involved in producing a search engine listing for the natural listings (Online/F2F)) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 10: Digital Public Relations (Online/F2F) [Estimated Time: 1.5 Hours]

Lesson 10: Digital Public Relations (Online/F2F) [Estimated Time: 1.5 Hours]

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إختر النشاط Lesson 11: Digital display advertising 2 (F2F) [Estimated Time: 1 Hour]

Lesson 11: Digital display advertising 2 (F2F) [Estimated Time: 1 Hour]

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إختر النشاط Lesson 12: Behavioral ad targeting process (chaffy) [Estimated Time: 1.5 Hours]

Lesson 12: Behavioral ad targeting process (chaffy) [Estimated Time: 1.5 Hours]

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إختر النشاط Students feedback on module 2

Students feedback on module 2

Dear Student,

We hope you are finding the second module engaging and informative. As we strive to continuously improve the quality of our course materials, we highly value your feedback on the content of this initial module.

Your insights and suggestions are crucial for us to understand what aspects are working well and where there might be room for improvement. By sharing your thoughts, you will directly contribute to enhancing the learning experience for yourself and your peers.

Please take a moment to provide your feedback. Rest assured, including your student ID. This ensures your privacy and encourages honest and open communication. We will carefully analyze your input to make necessary adjustments and ensure that the content meets your learning needs more effectively.

Module 2: Digital Media channels and SEO

Dear Student,

Dear Student,

We hope you are finding the second module engaging and informative. As we strive to continuously improve the quality of our course materials, we highly value your feedback on the content of this initial module.

Your insights and suggestions are crucial for us to understand what aspects are working well and where there might be room for improvement. By sharing your thoughts, you will directly contribute to enhancing the learning experience for yourself and your peers.

Please take a moment to provide your feedback. Rest assured, including your student ID. This ensures your privacy and encourages honest and open communication. We will carefully analyze your input to make necessary adjustments and ensure that the content meets your learning needs more effectively.