Tile: Module 2: Digital Media channels and SEO | PTUK Course (2): Introduction to E-Marketing (Digital Marketing), ( E-Marketing)

Module 2: Digital Media channels and SEO

Select activity Module 2 guidelines
Module 2 guidelines

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Dear Student,

In Module 2, you will explore digital media channels and SEO in depth. This module is structured across 12 lessons, combining online, hybrid, and face-to-face sessions to provide a comprehensive learning experience.
You are expected to complete the module within 17 hours.
Each lesson is designed to build your understanding and practical skills in digital marketing strategies, ensuring you gain a solid foundation in both digital media and search engine optimization.
Select activity Lesson 1: Paid, owned, earned media (online) [Estimated Time: 1.5 Hours]

Lesson 1: Paid, owned, earned media (online) [Estimated Time: 1.5 Hours]

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Select activity Lesson 2: Digital Media Channels (F2F) [Estimated Time: 1 Hour]

Lesson 2: Digital Media Channels (F2F) [Estimated Time: 1 Hour]

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Select activity Lesson 3: Characteristics of Digital Media (F2F) [Estimated Time: 1.5 Hours]

Lesson 3: Characteristics of Digital Media (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 4: Traditional Marketing vs. Digital Marketing (Online) [Estimated Time: 1.5 Hours]

Lesson 4: Traditional Marketing vs. Digital Marketing (Online) [Estimated Time: 1.5 Hours]

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Select activity Lesson 5: Planning an Integrated Campaign (F2F) [Estimated Time: 1.5 Hours]

Lesson 5: Planning an Integrated Campaign (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 6: Step 2 Campaign insight (F2F) [Estimated Time: 1.5 Hours]

Lesson 6: Step 2 Campaign insight (F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 7: Step 6 Integration into overall media schedule or plan (Online/F2F) [Estimated Time: 1.5 Hours]

Lesson 7: Step 6 Integration into overall media schedule or plan (Online/F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 8: Search engine marketing (SEM) (Online/F2F) [Estimated Time: 1.5 Hours]

Lesson 8: Search engine marketing (SEM) (Online/F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 9: Stages involved in producing a search engine listing for the natural listings (Online/F2F)) [Estimated Time: 1.5 Hours]

Lesson 9: Stages involved in producing a search engine listing for the natural listings (Online/F2F)) [Estimated Time: 1.5 Hours]

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Select activity Lesson 10: Digital Public Relations (Online/F2F) [Estimated Time: 1.5 Hours]

Lesson 10: Digital Public Relations (Online/F2F) [Estimated Time: 1.5 Hours]

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Select activity Lesson 11: Digital display advertising 2 (F2F) [Estimated Time: 1 Hour]

Lesson 11: Digital display advertising 2 (F2F) [Estimated Time: 1 Hour]

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Select activity Lesson 12: Behavioral ad targeting process (chaffy) [Estimated Time: 1.5 Hours]

Lesson 12: Behavioral ad targeting process (chaffy) [Estimated Time: 1.5 Hours]

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Select activity Students feedback on module 2

Students feedback on module 2

Dear Student,

We hope you are finding the second module engaging and informative. As we strive to continuously improve the quality of our course materials, we highly value your feedback on the content of this initial module.

Your insights and suggestions are crucial for us to understand what aspects are working well and where there might be room for improvement. By sharing your thoughts, you will directly contribute to enhancing the learning experience for yourself and your peers.

Please take a moment to provide your feedback. Rest assured, including your student ID. This ensures your privacy and encourages honest and open communication. We will carefully analyze your input to make necessary adjustments and ensure that the content meets your learning needs more effectively.

Module 2: Digital Media channels and SEO

Dear Student,

Dear Student,

We hope you are finding the second module engaging and informative. As we strive to continuously improve the quality of our course materials, we highly value your feedback on the content of this initial module.

Your insights and suggestions are crucial for us to understand what aspects are working well and where there might be room for improvement. By sharing your thoughts, you will directly contribute to enhancing the learning experience for yourself and your peers.

Please take a moment to provide your feedback. Rest assured, including your student ID. This ensures your privacy and encourages honest and open communication. We will carefully analyze your input to make necessary adjustments and ensure that the content meets your learning needs more effectively.